If You’re Feeling Stuck, You’re Not Alone...

These are some of the top issues estis come to me with:

• Struggling to sell retail—while products sit untouched on your shelves?
• Feeling like the only way to make more money is to work more hours?
• Wishing your clients rebooked more often so you could stop chasing new ones?
• Wanting more referrals and a stronger reputation that naturally draws in new business?

I see you—and I’ve got you covered.


Who Am I—and Why Should You Trust Me with Your Business?

⬅ I'm Heather Dempsey, and I’m here to save you from the burnout, confusion, and costly mistakes most estheticians make when trying to grow their business alone. I’m not just a coach—I’m a working esthetician and therapeutic business strategist who knows exactly what it’s like to be in your shoes.

When I opened my first spa, The Face & Body Spa in Yardley, PA, it quickly became the #1 spa and skincare provider in the Greater Philadelphia region. We were voted Best of Bucks year after year, and I grew it to a consistent $750K/year in revenue.

But it wasn’t always smooth. I learned through trial and error—what worked, what didn’t, and what could’ve saved me years of stress if I had known better.

That’s why I now help estheticians fast-track their success without all the guesswork. I sold my original spa to coach full-time… but I missed the skincare world too much. So I opened The Self-Care Center in Venice, Florida, where I still offer services, test trends, and refine everything I teach.

This means when you learn from me, you’re not getting recycled advice from someone who left the treatment room years ago—you’re learning from someone who still lives it. I stay hands-on so I can bring you real-world strategies that are working right now in the spa industry.